Since I found cannabis as a medicine, I've dedicated every single day of my life to the mission of changing its stigma
In an effort to get off pharmaceuticals after a cancer diagnosis, former model Bianca Green made a drastic career switch when she discovered the healing qualities of cannabis as a medicine. It turned her into an instant activist and since then she has become an important face and voice for the pro-cannabis movement, dedicating her life to change the social stigma of cannabis and its consumers.
‘Twelve years ago I was diagnosed with cancer,’ Bianca shares. Two years later I was on about thirteen pharmaceuticals. I felt horrible. So in 2008 when a girlfriend of mine said: what about medicinal cannabis? I weighed the realities of those I knew who consumed cannabis regularly at the time and realised their lives had great merit and my Uncle ran High Times Magazine from its inception until his death in 2016 and obviously that outlet was a proponent for the plant. I lived in California where medical marijuana was legal since 1996 so I went and got my medical card. The road to discovering what is best for your body was not as easy back then, as the information wasn’t as available about what strains might work to replace certain pills, but it was worth it if you want to thrive and not just survive.”
Bianca immediately jumped into action to spread the information about cannabis becoming a board member of American’s for Safe Access to fight for patients rights andbegan working as High Times West Coast Correspondent in an effort to change the stigma of the cannabis consumer and use her celebrity friends voices to help mainstream the issue. Even though not everyone thought this was such a good idea. ‘People told me I was crazy to tell people I smoked pot,’ Bianca says, ‘and especially to put that message online. But I wanted to inspire others to come out of the closet and speak up about their use. I knew if we all came out together we could normalize the cannabis culture and encourage more people to be open about it.’
In 2012 Bianca signed on to Executive Produce the documentary The Culture High. ‘At the time we made that film, the conversation about cannabis was not yet mainstream,’ says Bianca. ‘I knew then that we were really making strides in the conversation because all the people we were interviewing were saying the same thing. Speaking about the injustices of the drug war, the for-profit prison industrial complex, the racial disparities in arrests, and the hypocrisy of prohibition. Our first interview was Snoop Dogg and I knew in that moment we were doing something historic as he had never been interviewed this in depth on the subject before.’
That same year Bianca launched a non-profit campaign called Spark The Conversation to change the stigma of cannabis, engage consumers as advocates, and fundraise for the cause. In October 2016 she toured through California for 22 days ending the tour on election night. ‘The goal was to get people enthusiastic about talking about Personal Freedom and Drug Policy Reform. We are a small industry but a large community of consumers and until we realize our participation as consumers is necessary and prohibition is restricting our freedom to choose what we put in our bodies, we are failing. I think compassion comes from the highest understanding. I want to help people understand cannabis by sparking the conversation about it. Ever since I found cannabis as a medicine I've dedicated every single day of my life to the mission of changing its stigma and it's not over yet. We still need to have a national conversation about it and then a global one. The media is mostly on our side now, but we must keep advocating and keep the conversation going. It’s the Spark that creates the Flame that Creates the light.’
Want to help Bianca Spark the Conversation? Discover more at: sparktheconversation.org