Cannabis is this incredibly valuable plant medicine
With sixteen years of experience in entertainment, marketing and branding Michael J. Katz decided to use his skills to launch a new cannabis business: Evoxe laboratories. Offering a line of self-contained vaporizers that blend organically grown essential oils with cannabis. A unique approach, because using the entourage effect of the essential oils to enhance the properties of each cannabis strain, Evoxe has created pens with specific and predictable ‘moods’.
‘Ironically I was very anti drug as a child until,’ says Michael. ‘I tried it and thought to myself: why does everybody hate this? Using cannabis not only adapted naturally to my lifestyle in college - majoring in philosophy and making music - but also I have attention deficit disorder and cannabis has been shown to alleviate symptoms of ADD allowing people who have trouble focusing, oddly enough, to focus. It helps me do that.’
Michael wasn’t the only taking the plunge into the cannabis market. His family joined him. ‘It’s a family business,’ Michael explains, my family's from South Florida, they are in home health care and we wanted to provide better medicine to the senior population of South Florida, which is one of the biggest senior populations in the world. Unfortunately in 2014 when the proposition didn’t pass in Florida, we couldn’t do it. That’s when we pivoted our focus on blending aromatherapy with cannabis, saw that nobody else had done that and thought: let's do that! That was two years ago.’
‘Evoxe’s motto is: choose the mood’, Michael shares. ‘Our pens are purpose driven. If you want to relax you use the blue one. If you want to be energised, you use the red one. Some people hit Red Bull or coffee, but this is our version of Red Bull, it’s the natural healthier alternative to an energy drink.’
How that works? ‘The idea is this,’ Michael explains. ‘Since CBD and THC are both therapeutic they are both more effective when you combine them. The same is true for the terpenes that naturally exist in the flower. Those all contribute to the complete experience of the plant so when you use those combinations of elements, it works better. We blend CBD and THC with organically grown therapeutic essential oils that are cocktails of terpenes, similar to terpenes that could exist in a flower. This way we've basically created our own strains using non-cannabis derived terpenes with cannabinoids.’
‘On the most fundamental level cannabis is this incredibly valuable plant medicine,’ is Michael’s believe. ‘The only thing that keeps that from being universally accepted are politics, money and people trying to hold on to control of markets instead of allowing people to have the things what's best for them. We see that in every facet of society. We see it in food labeling laws in, in pesticide laws and we see it in campaign finance.’
Once those systems have been broken, Evoxe will be ready. Want to know more? Check out: Evoxelabs.com